MUCINEX ✦ INSTASOOTHE ✦

IF THIS AD COULD TALK, IT WOULD SCREAM.

Probably because it took Mucinex InstaSoothe to relieve a sore throat.

INSTASoOoOoOoOoOoOoOothe TikTok Filter

To smash the slimy eardrums of Mr. Mucus once and for all, we developed an Augmented Reality Mini Game Filter on TikTok. The longer you scream the product mnemonic, the more damage you deal. We even got a few creators to raise their voices right around the Super Bowl.

@tommcgovern27 @Mucinex told me it was cool if I wrote an 80’s banger because #ItsComebackSeason BABYYYYY. Try the Say InstaSoooooothe filter to show how you comeback celebrating #MucinexPartner #ComebackCelebrating ♬ original sound - Tom McGovern

@thekimchipapi The best defense is a good offense @Mucinex #MucinexPartner #ItsComebackSeason #ComebackCelebrating #ad ♬ original sound - Gary Striewski

@tiannarobillard Try the filter and let me know how you do in the comments! #MucinexPartner #ComeBackCelebrating #ItsComebackSeason @Mucinex #Inverted ♬ original sound - Tianna Robillard

@victoriabrowne not me thinking a high note would help 😂 it’s comeback season and @Mucinex Instasoothe sore throat medicated drops are great for fast and lasting symptom relief! #MucinexPartner ♬ original sound - Victoria Garrick Browne

AGENCY
McCann New York

ROLE
Copywriter

AD Rita Albert
CD Bryce Hooton, Sebastian Piacentini
ECD Larry Platt, Daniel Rodriguez
DIR Grant Heslov
ANM Little Giant

MUCINEX ✦ INSTASOOTHE ✦

MUCINEX ✦ INSTASOOTHE ✦ MUCINEX ✦ INSTASOOTHE ✦

IF THIS AD COULD TALK, IT WOULD SCREAM.

INSTASoOoOoOoOoOoOoOothe TikTok Filter

adidas x Major League Soccer

Peloton App

MUCINEX ✦ INSTASOOTHE ✦