PEPTO BISMOL
YOUR DAIRY GODMOTHER IS CALLING
She says you can stomach it. Pepto Bismol, the classic pink drink, has been soothing stomachs for over a century. In an effort to reach a new generation of aisle wanderers, we had to meet them at the splashy intersection of stomach curdling and stomach courage.
ACTIVATION: EXPERIENTIAL POP-UP
IN A PINCH?
Not your intestines. For a limited time, the pink drink transformed into a pink truck to give out free Pepto Bismol samples at all the hard-to-stomach places. Like food truck parks, food courts, amusement parks, adrenaline-junkie activities, you name it.
Spec Work