MUCINEX ✦ KICKSTART ✦
MUCINEX ✦ KICKSTART ✦
COMEBACK WITH A KICK
Mornings suck. Especially when you wake up with sick symptoms that just won’t leave you alone. Luckily for the first time in history, Mucinex Kickstart brings science and snot together in a shocking exposé that’s sure to turn heads. Or at least turn your day around.






AGENCY
McCann New York
ROLE
Copywriter
AD Rita Albert
CD Bryce Hooton, Sebastian Piacentini
ECD Larry Platt, Daniel Rodriguez
DIR Grant Heslov
ANM Little Giant