Motivation That Moves You. Inspired by the character and grit of 35mm film, we captured a New Year’s campaign that shows off all the sweat, sighing, and silly reasons you may join a fitness app. Like falling in love with the sleep meditations AFTER braving your fifth floor walk-up.
Made in 2022 at Dentsu Creative (360i) as a Creative. Creative Directed by Elle Abarca, Justin Earley, Devon Hong, and Vasili Gavre. Directed by David Helman. Photography by Aaron Smith.
Peloton.
Peloton.
