LEGO ✦

LEGO ✦

PLAY IS A SPECTRUM

1 in 54 kids in the United States live with autism. And when common toys lack inclusivity of their stimulation experiences, play can lose its power. By developing an inclusive line of LEGOs that prioritizes neurodiversity, The Sensory Toolkit becomes a way to acknowledge and enhance the spectrum of every kid’s play.

COMPETITION
AKQA Cannes Future Lions

ROLE
Copywriter

AD Hunter Reed
STRAT Jenna Leahy

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