It’s The Little Things. There are 127 ways to take a dip this summer when you mix and match Chick-fil-A sauces. So we interviewed real people on all the real, weird, and really weird ways they sauce up their Chick-n-Strips. To bring their stories to life, we created a design ecosystem as fluid and full of personality as the people and their sauces.
Made in 2025 at McCann New York as a Senior Creative with Ralph Vibar. Creative Directed by Melissa Avery, Jason McKean, Larry Platt, and Daniel Rodriguez. Produced by Kaiti Furo and Moriah Hernandez. Directed by Matt Morgan.
Chick-fil-A.
Chick-fil-A.
It’s The Little Things. We worked with real people, real testimonies, and most importantly, real food to sell winter’s greatest heat wave: the Grilled Spicy Deluxe sandwich. We continued to dial up the heat on screens and stereos alike with a full 360 campaign including film, social, print, and radio. And it’s the first of it’s kind in Chick-fil-A history to show human hands interacting with the food.
Made in 2024 at McCann New York as a Senior Creative with Ralph Vibar. Creative Directed by Melissa Avery,Jason McKean, Larry Platt, and Daniel Rodriguez. Produced by Kaiti Furo and Moriah Hernandez. Directed by Matt Morgan.
