ADIDAS ✦ MAJOR LEAGUE SOCCER ✦
ADIDAS ✦ MAJOR LEAGUE SOCCER ✦
STITCHED WITH COMMON THREAD
28 teams. 3 languages. 2 countries. 900 assets.
For the 2023 Major League Soccer season, adidas specially designed every club’s kit with its unique symbols and stories. That way every time you root for your club, you rep its roots too.
Agency
Dentsu Creative | Firstborn | 360i
Role
Copywriter
AD TJ Kurek
ACD Claire Mirisola
CD Justin Earley, Jennifer Xin, Ryan Duda
ECD Vasíli Gavre
DIR Jordan Hall
DP Ill Gander