adidas & Major League Soccer
28 teams. 3 languages. 2 countries. 900 assets.
Buying your favorite club’s kit doesn’t just represent love for football. It represents love for its city, for its community, for the common thread through its story. With this in mind, adidas specially designed each Major League Soccer kit with the fabric of its unique sport history. So every time you root for your club, you rep its roots too.
Agency
Dentsu Creative | Firstborn | 360i
Role
Copywriter
Senior AD TJ Kurek
ACD Claire Mirisola
CD Justin Earley, Jennifer Xin, Ryan Duda
ECD Vasíli Gavre
DIR Jordan Hall
DP Ill Gander