Major League Soccer 2022 Kit Launch. 28 clubs. 3 languages. 2 countries. 900 assets. Every football club’s kit shares just one common thread: when you root for your favorite club, you rep its roots too. To launch the 2022 MLS season, adidas designed every kit not just to be a fashion statement, but to give every fan a stake in their club’s story.

Made in 2022 at Dentsu Creative (Firstborn, 360i) as a Creative with TJ Kurek. Creative Directed by Claire Mirisola, Justin Earley, Jennifer Xin, Ryan Duda, and Vasili Gavre. Directed by Jordan Hall. Photography by Ill Gander.